In this dog-eat-dog world where only the fittest survive, you can’t afford to lose out on sales, especially the low-hanging fruit. Some people are content with maintaining their current customers, but that someone shouldn’t be you. We hope you’re committed to growth.
“If you're not changing, evolving with the times, there's a pretty good chance that you're stagnant, dying, already dead, or just a rock in someone's shoe.”
― Ray Palla
The low hanging fruit are the people that call into your office shopping around for the services you offer. Research shows that 35-50% of sales go to the vendor that responds first, so if you answer the phone the first time someone calls as opposed to waiting to call them back when you have time, studies show that you are a lot more likely to acquire them as a customer.
If you’re like most lawn pros, however, you’re not always available to answer your phone. In fact, we did a four month pilot on inbound calls for a certain franchise. Here’s a summary of our findings:
If you’re a smaller company, you may not have enough work to hire someone on full-time. Hiring someone part-time isn’t easy either. Your spouse surely doesn’t want to handle your books, so usually you just end up doing the work yourself which makes you work for your business rather than on your business. If you’re a bigger company, renting an office, purchasing office supplies, and finding and training good employees is very costly and a full-time job in and of itself.
We already have a call center full of able and willing people working around the clock (7:00am-11:00pm EST on weekdays and 10 am-8pm EST on weekends) who are trained on answering calls, collecting bills, sending out reminders to customers, building your routes, etc. There’s no better way to lose weight this new year than to rid yourself of that extra burden of office work.